OCOP – which stands for One Commune One Product – is an economic development program for rural areas aimed at promoting endogenous strength (local resources) and increasing the value of local products. OCOP products typically have a clear origin, are produced locally with guaranteed quality, and are closely linked to the cultural story and identity of the region.
Today, OCOP products are not only consumed domestically but are also reaching the international market. Therefore, investing in professional brand image and labeling is a necessary step to create an impression, increase competitiveness, and affirm the position of the products.
According to Article 5 of the Regulation on the management and use of the OCOP Vietnam Product Certification Mark (issued with Decision 1162/QĐ-VPĐP-OCOP of 2020), a product bearing the OCOP certification mark is a product belonging to the product catalog and certified by the People’s Committees of provinces and centrally-run cities to achieve three (03) stars, four (04) stars, or certified by the Ministry of Agriculture and Rural Development to achieve five (05) stars as regulated.
The Importance of Labels in OCOP Brand Strategy
The label is the first interface between the product and the customer. In just a few seconds of holding the product, consumers form their initial impression based on the label’s appearance—from its color, typography, material, to the tactile feel.
For emerging OCOP brands, the label acts as a brand ambassador, conveying the product’s story, value, and commitment to quality. A well-executed design helps the brand:
Create clear differentiation between your OCOP product and competitors in the same segment.
Build trust and credibility, especially when the product participates in trade fairs, exhibitions, or is distributed in supermarkets and e-commerce platforms.
Increase brand recognition, making it easy for customers to recall the logo, color scheme, and brand name.
Provide transparent information, demonstrating professionalism and compliance with legal regulations on product labeling.
An OCOP product with a good label design is not just “eye-catching” but also “brand-valuable,” contributing directly to sales and long-term reputation.
Is the Use of the OCOP Certification Mark Voluntary or Mandatory?
Based on Article 6 of the Regulation on the management and use of the OCOP Vietnam Product Certification Mark (issued with Decision 1162/QĐ-VPĐP-OCOP of 2020), which stipulates the use of the certification mark as follows:
Regulation on the Use of the Certification Mark
The use of the certification mark is voluntary, not mandatory, for organizations and individuals whose products are recognized as OCOP Vietnam Products.
The use of the certification mark on labels, packaging, and promotional materials for a certified OCOP Product must comply with the following regulations:
a) Products recognized as three (03) stars, four (04) stars, or five (05) stars must display the corresponding star rating below the certification mark, with specific rules on star attachment specified in Appendix No. 02 accompanying this Regulation.
b) The certification mark must be placed in a prominent, easily visible, and legible position on the product label, packaging, and other related documents or materials.
Why OCOP Brands Should Use Labels from VietLabel
Innovative Label Design
For OCOP products, the design needs to express the cultural identity of the region and traditional craftsmanship, while still being modern and professional.
An effective label design often includes:
A clear brand logo, integrated with the overall brand identity.
Harmonious primary colors that evoke the right feeling for the product group (e.g., fresh for agricultural products, warm for honey, sophisticated for tea/coffee).
Legible fonts, combining aesthetic elements with practicality.
A concise brand story or message, helping customers understand the product’s “origin, value, and commitment.”
At VietLabel, a professional design team will help OCOP clients develop distinctive label designs that align with their brand style and product positioning.
Choosing the Right Label Material for Your Product
The label material not only affects durability but also the aesthetic experience for the user. Popular choices include:
Art Paper Labels: Offer a luxurious, eco-friendly feel, suitable for tea, coffee, and artisanal specialties.
PP or PVC Plastic Labels: Water-resistant and tear-resistant, commonly used for food, beverages, seafood, honey, and more.
Clear Decal or Metallic Decal Labels: Create a high-end, modern look, often used for export or exhibition products.
Destructible Labels, Anti-Counterfeit Hologram Labels: Protect products from copying and affirm authenticity.
VietLabel always advises on selecting materials suitable for the actual storage and preservation conditions of each OCOP product, ensuring the label remains durable, fade-resistant, and peel-proof.
Integrating Modern Security Technology
The issue of fake and counterfeit goods is seriously impacting the reputation of OCOP brands. An effective solution is to integrate security technology onto the labels, such as:
Smart QR Codes: Link directly to the product’s website, introductory video, or certification.
Dedicated Barcodes – Serial Numbers: Support inventory management and origin traceability.
7-Color Anti-Counterfeit or RFID Labels: Allow consumers to verify authenticity with a simple action.
Thanks to these technologies, OCOP enterprises can protect their products, control the supply chain, and increase consumer trust in the brand.
Customizing Labels According to Specific Needs
Every OCOP product has its own story and positioning, therefore the labels need to be personalized. VietLabel offers options such as:
Hot Stamping – Embossed Logo: To make the product look more premium and luxurious.
Spot UV Coating: To create a subtle light effect.
Thermochromic (Color-Changing) Labels: Suitable for refrigerated food products.
Exclusive Sizes and Shapes: To create a distinct mark in the market.
These small yet sophisticated details help the product score high marks in the eyes of consumers, especially when participating in OCOP star rating and evaluation.
Moving Towards Eco-Friendly Materials
In the era of green consumption, many OCOP brands are shifting towards using bio-based labels, non-toxic inks, recycled, or biodegradable materials. This not only helps reduce environmental impact but also elevates the brand image—demonstrating social responsibility and sustainability in production.
VietLabel – The Reliable Partner for Vietnamese OCOP Brands
VietLabel is proud to be a specialized unit in professional label design and printing, with many years of experience accompanying hundreds of OCOP brands nationwide.
We provide comprehensive labeling solutions, including:
Consulting on OCOP brand identity design.
Selecting label materials suitable for each product.
Printing security labels, anti-counterfeit labels, and smart QR labels.
Supporting small-batch printing, diverse designs, and nationwide delivery.
With VietLabel, every label is not just a printed product—it is a brand communication solution. We are committed to delivering crisp printing quality, dedicated service, and cost-optimized solutions for all OCOP customers.
Contact Information:
Phone (M): (+84) 086 896 8089
Email (E): thien@vietlabel.com.vn