What are OCOP Labels? In the context of national agricultural product standardization under the OCOP program, packaging and labels are not merely containers; they are a declaration of quality and origin.
Vietlabel was established with the mission of providing comprehensive printing and brand identification solutions. We help OCOP entities and Vietnamese enterprises not only strictly comply with legal regulations but also elevate their product value in both domestic and international markets.
Definition of OCOP labels
OCOP labels are a system of identification signs granted to products that have participated in and met the standards of the “One Commune One Product” program (One Commune One Product).
Unlike standard product labels that only provide basic information, an OCOP label is a government-protected quality certification. The presence of the OCOP logo on packaging confirms that:
- The product carries the distinct characteristics and advantages of the locality.
- The product has undergone a rigorous evaluation process by the Product Evaluation and Classification Council (at the district, provincial, or central level).
- The production facility complies with regulations on food safety, hygiene, and environmental protection.
Mandatory structure of a standard OCOP label
According to Decision No. 148/QD-TTg and regulations on goods labeling (Decree 111/2021/ND-CP), a complete OCOP label must include the following elements:
OCOP Logo
This is the core identification mark. The Vietnam OCOP logo is stylized with:
- Brown Letter O: Symbolizes the earth and the foundation of production.
- Green Letter C: Symbolizes agriculture and sustainable development.
- Red Letter O: Symbolizes Vietnamese human resources and intellect.
- Letter P in the center: (Product) demonstrates that the product is the central focus.
Star rating classification
The label or packaging must clearly display the number of stars the product has achieved (from 3 to 5 stars). This is the most visual metric for consumers to assess the product’s value.
Transparent Information (Traceability)
Modern labels provided by reputable units like Vietlabel often integrate QR Codes or Barcodes. When scanning these codes, consumers will see:
- Detailed information about the producer (name, address, contact).
- Production process and raw material areas.
- Relevant quality certification documents (ISO, HACCP, VIETGAP…).
Significance of affixing OCOP labels to products
For Producers (Enterprises/Cooperatives):
- Brand Value Enhancement: Products with OCOP labels often sell for 15-20% more than standard products thanks to brand reputation.
- Market Expansion: It is a prerequisite for entering major supermarket chains (Co.opmart, WinMart, AEON…) and e-commerce platforms.
- Brand Protection: Limits counterfeiting and imitation of local specialties.
For Consumers:
- The OCOP label is a sign to identify safe products with clear origins, avoiding the purchase of floating, low-quality goods.
Professional OCOP label printing solutions at Vietlabel
For an OCOP label to truly become a “brand ambassador” and maximize its promotional effect, it needs to be designed according to legal standards and printed on materials best suited to the product’s characteristics.
At Vietlabel, we provide comprehensive printing solutions, “tailor-made” for each OCOP product:
Legal consultation and regulation compliant design
Unlike standard commercial printing, OCOP product label printing requires an understanding of the law. The Vietlabel team supports enterprises with:
- Content Standardization: Advising on the layout of mandatory information (product name, net weight, manufacturing date, ingredients…) in accordance with Decree 111/2021/ND-CP and Decision 148/QD-TTg.
- Identity Design: Placing the OCOP logo and star rating in the most solemn and visible positions, ensuring aesthetics without deviating from national graphic standards.
- QR/Barcode Creation: Supporting the creation of free traceability codes, helping products easily integrate into supermarket management systems.
Diverse printing technologies – meeting every need
Depending on the product type (dry food, frozen food, beverages, handicrafts…), Vietlabel advises on the optimal printing material:
Paper Decal (Glossy/Matte Lamination)
- Features: Low cost, bright colors, laminated with a thin nylon layer to protect the surface.
- Suitable for: Dry products such as rice, tea, coffee, dried vermicelli, cashew nuts, confectionery…
- Benefits: Saves packaging costs for fast-moving consumer goods (FMCG).
Plastic Decal (PVC/PE/PP)
- Features: Tear-resistant, absolutely waterproof, withstands deep cold temperatures (-20°C to -50°C), extremely high adhesion.
- Suitable for: Fresh food, frozen seafood, soft drinks, cosmetics, liquid pharmaceuticals.
- Benefits: Ensures labels remain intact throughout transportation and cold storage, without peeling or fading.
Transparent Decal
- Features: See-through, creating a modern “no label look” (looks like it is printed directly onto the bottle).
- Suitable for: Glass/plastic bottled beverages, honey, wine, distilled bird’s nest…
- Benefits: Highlights the natural color of the product inside, creating a premium appearance.
Foil / Metalize / Hot Foil Stamping Labels
- Features: Glittering metallic surface (gold, silver), creating a luxurious and classy visual effect.
- Suitable for: Gift products, wine, premium tea boxes, cordyceps…
- Benefits: Elevates product value, affirming the position of 4-5 star OCOP brands.
At Vietlabel, we understand that labels are not just auxiliary items, but the face of the brand. Therefore, every order, big or small, is executed with the highest commitment to quality and service.
Vietlabel specializes in standard OCOP label services
Design-standard colors – preserving brand identity
In packaging printing, color deviation is taboo, especially for products requiring strong brand recognition like OCOP.
- Advanced Technology: Vietlabel is equipped with modern industrial printing systems, managing color according to international CMYK standards.
- Strict Control Process: From the plate output stage to the machine run, our technicians continuously compare and cross-check with the original design file.
- Commitment: The actual print achieves 95-98% color accuracy compared to the design screen, ensuring logos and product images are always fresh, sharp, and consistent across every batch.
Exquisite finishing – perfect in every cut
A beautiful label lies not only in the print color but also in the neatness of every edge. Vietlabel thoroughly resolves customer concerns about torn labels, cutting errors, or difficulty in peeling.
- Digital Die-Cutting Technology: Our automatic demi-cutting (kiss-cut) system allows for 100% precision cutting along any complex contour (circles, ellipses, character shapes, floral shapes…).
- Optimized Experience: Labels are cut close to the edge, neatly removing excess parts. The cutting depth is precisely calibrated, making the label easy to peel from the backing, effectively supporting both manual and automatic labeling, helping businesses speed up packaging multiple times over.
Lightning speed -the “Savior” for urgent orders
In business, time is money. Packaging delays can miss an entire product launch campaign.
- Flexible Process: Vietlabel has built a “fast track” production process specifically for urgent orders. We are ready to work overtime to meet deadlines within just 24h – 48h.
- Accompanying Under Pressure: We are particularly experienced in supporting OCOP entities during the “sprint” stages of preparing classification assessment dossiers, or businesses participating in trade fairs needing urgent labels. With Vietlabel, you never have to worry about missing a deadline.
Factory-Direct Prices – Optimizing Input Costs
The cost problem is always a concern for every business. Vietlabel brings high-quality packaging solutions at the most reasonable prices.
- Direct Production: We own separate factories and machinery, with a 100% closed production process from printing to finishing.
- No Intermediaries: Eliminating commercial intermediaries helps customers enjoy factory-original prices.
- Flexible Policy: Whether you print in small quantities for a startup or large industrial scale, Vietlabel always has the best pricing and discount policies in the market, helping you optimize profit on each product sold.
VIETLABEL TRADING PRODUCTION JOINT STOCK COMPANY
Phone (M): (+84) 086 896 8089
Email (E): thien@vietlabel.com.vn
Address (F): 266/6 Le Thi Rieng, Thoi An Ward, District 12, Ho Chi Minh City, Vietnam
Website (W): vietlabel.com.vn – vietlabel.vn