In the garment industry, a hangtag is not merely a piece of paper—it is a powerful tool to convey information, elevate product value, and build your brand. It is often the decisive factor in shaping the customer experience and creating a lasting first impression.
What is a hangtag?
A hangtag is a detachable label, typically made from card stock, carton, kraft paper, or thin plastic. It is attached to clothing, accessories, footwear, cosmetics, or handicrafts using string, plastic fasteners, or cotton cords.
Unlike adhesive labels, hangtags are not pasted permanently; they hang separately, adding a touch of elegance to the product.
Main functions:
- Information hub: displays material, size, care instructions, and sku codes.
- Brand ambassador: showcases your logo, slogan, and visual identity.
- Experience booster: beautiful designs and premium materials signal high quality to the customer.
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- Common applications: shirt collars, jeans waistbands, high-end handbags, sneakers, and more.
Essential content for your hangtag
To make your hangtag effective, ensure it includes the following:
- Brand identity: brand name & logo.
- Product details: name, price, material, size, and color.
- User guide: usage and care instructions.
- Tracking: barcode / qr code.
- Connection: contact info, website, and social media handles.
- Storytelling: brand message (slogan or a short brand story).
Hangtags vs. Labels (tem nhãn): what’s the difference?
| Criteria | Hangtag | Label (tem nhãn) |
| Attachment | Hung separately via string | Pasted/sewn directly onto the product |
| Legal status | Not mandatory | Usually mandatory (care/origin labels) |
| Primary goal | Marketing & branding | Legal info & traceability |
| Aesthetics | High focus | Functional focus |
Why hangtags are crucial for fashion brands
Conveying accurate information
Hangtags help consumers grasp product details instantly at the point of sale. Clear details on material and size increase trust and significantly reduce return rates.
Building and elevating brand identity
Designing hangtags that synchronize with your brand identity (logo, colors, fonts) helps create long-term brand recall, differentiating your products from competitors on a crowded rack.
Creating a premium feel
High-quality materials, refined designs, and sharp printing create a professional and luxurious impression, increasing the customer’s perceived value of the product.
Direct marketing at point of sale
A beautiful, eye-catching hangtag is a silent salesman. It attracts customers the moment they see the product, boosting sales opportunities.
Materials, sizes, and finishes
Popular materials
- Couche or fine art paper: ideal for budget-friendly to mid-range products (offset/digital printing).
- Premium cardboard: creates a luxurious feel, perfect for high-end fashion.
- Pvc or pet plastic: durable and water-resistant; great for sportswear and outdoor gear.
- Fabric or leather: adds a unique touch to premium items.
Standard sizes & shapes
- Dimensions: common sizes include 4×6 cm, 5×8 cm, and 6×10 cm.
- Shapes: rectangular, square, round, diamond, or custom die-cut shapes.
- Drilling: holes are placed strategically to ensure the tag hangs perfectly without obscuring the design.
Surface techniques
Enhance your tag with matte/glossy lamination, uv coating, foil stamping, or embossing for durability and visual impact.
Our production process
- Design: we create or refine designs using professional software.
- Material selection: choose the best paper and print method (offset, digital, screen).
- Finishing: apply effects like lamination or uv coating.
- Cutting: precision die-cutting or laser cutting.
- Stringing: attaching the perfect cord (elastic, cotton, plastic, or metal).
Tips for printing the perfect hangtag
- Accuracy is key: double-check all text (size, material) before printing.
- Match the material: use water-resistant materials for outdoor gear and thick card stock for luxury items.
- Stay consistent: ensure colors and fonts match your overall brand guidelines.
VIETLABEL MANUFACTURING & TRADING JOINT STOCK COMPANY
Mobile (M): (+84) 086 896 8089
Email (E): thien@vietlabel.com.vn
Address (F): 266/6 Le Thi Rieng Street, Thoi An Ward, Ho Chi Minh City, Vietnam
Website (W): vietlabel.com.vn – vietlabel.vn